Marketing for a small business is a big task which requires a lot of time and patience as well as some real dedication. When it comes to making the most of our marketing campaigns, a lot of small businesses worry about the issue of money. Today we are going to look at 12 mindful marketing tips for entrepreneurs, that wont break the bank..
Money can be a big hurdle to cross when creating a marketing campaign however it is not the end of the world. A small budget is also not something to stop a company from thriving. There are lots of small actions you can take to market your small business online.
This first option isn’t free however it also isn’t very expensive for the result you will get as a business. An seo consultant can be handy for increasing your visibility online and can help you be over twice as visible on google searches. This will bring you to more people and therefore will make a real difference to your business.
Inform + Inspire
If you want to help your business will succeed online, you need to make informative and exciting content for your readers to enjoy. This can include images, infographics, videos and blog posts relevant to your brand.
If you have some products which you want to sell to your customers, a simple way to cheaply market them is with an instructional video. For example if you were selling a blender you could use a video to show an example of recipes you could make using the device. Creating helpful content like this can make all the difference to you.
The key to free marketing online which is made easy is social networking. Being social online is something which is important for brands because it will allow them to talk to and engage with fans in a real setting. You’ll be much more likely to generate a loyal following if you engage with your fans on social media because they will get to know you and your brand better.
StumbleUpon, or Mix, is a website which allows anyone to go on and click a dice to find random web pages they haven’t seen before. If you want to share a product or landing page you can add this to the site and people will be able to stumble upon your content.
Old content reborn
A simple way to drum up interest once again in a product or piece of content is to recycle it in a new format. For example if you wrote an article about the top five recipes for a cold, you can repurpose this by making a video on the same subject and sharing it online. Many brands use this technique to gain views from all platforms.
If you want to get to know some new professionals a good place to be is LinkedIn. By sharing and creating content on here you will be able to network with your peers and gain some real connections.
One of the ways which you can save money but also pull more people into your business is to create a referral program where one person can refer to another and receive a discount or reward for doing so. This is a great way to create interest and make sure that people are engaging with your brand even after the fact.
Hold online contests
A giveaway or a contest can be a great way to make people feel involved with your brand and allow them to have some fun along the way. For example you could let people design their own packaging for a product, or maybe you could give away a free product, tickets or a voucher.
Host an event
One of the fun ways for you to gain some interest in your brand and share your company with others is to host an event. An event could be anything from a concert, seminar, open day, class or workshop and it can be a wonderful chance to gain popularity in the world. You will be able to meet new people and learn more about your audience and your chance of conversion is much higher as a result of this. It can be a great way to gain interest and this will allow you to have some fun, share pictures online and make your company feel like something fun which people will want to be a part of.
Emailing is a free way to contact your customers and this can be something which is a great option if you want to make a good impression. Start with a free MailChimp Account and work your way up to opening a pro account.
Work with a charity
Team up with a charity and host an event or a promotion which will benefit the charity and most likely your business too. For example you could create a product in partnership with a charity and donate a percentage from every sale. It won’t cost you much at all and it will have a great effect on your reputation.
You don’t have to be spammy when marketing your small business. For a lot of creatives and small business owners the thought of marketing can be a real headache. You can create a mindful marketing plan that suits your brand. Choose one or two or all of the above and give them a go.
‘To be successful, you don’t have to have all this crazy start-up capital or a ton of knowledge. I think it’s actually helpful sometimes to not know all the rules because that way it’s easier to break them.’ – Lauren Bush