The Half Baked Cake Co. is a brand new concept in cakes. The Half Baked Cake Co. take care of all the measuring and mixing, creating a ready-to-bake cake, so all you have to do is pop the mix in the oven and decorate your cake. For keen home bakers the Half Baked Cake Co. concept may sound like cheating, to others short of time or nervous about baking they offer a much appreciated, convenient solution. Choosing a half baked cake means your house smells of freshly baked cakes, there’s little room for anything to go wrong and you can still wow your friends with your creation!
The Half Baked Cake Co. won the ‘Bake at Home’ Award at the 2013 Cake Awards for their Lemon and Lime Drizzle Cake and can now be found on the shelves on Tesco stores across the country. Following the success of the Half Baked Cake Co. concept I wanted to learn more about this dream business, find out how it came to be and what the future holds, Peter Burn revealed all:Q: What was the inspiration behind the Half Baked Cake Company? how did it all begin?
It began with a discussion over a glass of wine with friends, we were talking about home baking and realised that there was no product that customers could just pop in and bake off. We then did some initial work and found it was not quite as simple as we thought, but after much prevailing we made it work a treat.
Q: Some might say that buying a half made cake is cheating! how would you convince them otherwise? what are the benefits of buying a half baked cake?
Cheating nah! It’s just being organised, we have just brought all the best ingredients together ready for you to bake without any fuss or fear of failure. To be quite honest you couldn’t buy the patisserie flour that we use retail and if you had no ingredients in your cupboard it would cost you over £10 to make our cakes, yes you would have some ingredients left over but not enough for a second cake. Benefits, guaranteed success, no fuss, time saving but a real home made result. Your home will smell wonderful and everyone will love you for it.
Q: What is the Half Baked Cake Co. philosophy towards baking?
Good honest ingredients, real butter recipes and no scrimping on the quality. If you want half the calories then eat half as much, you can’t compromise on real quality baking.
Q: You recently won an award for the best ‘Bake at Home Cake’ at the Cake Awards this year, what did this mean to you?
A real acknowledgment for our philosophy and all the effort we have put into the concept, very pleased.
Q: After an exciting year winning the Cake Award, launching your range in Tesco, what does the future hold for The Half Baked Cake Co.?
We need to get our message out there more, people who know about the cakes love them but we still have a big challenge is spreading the word.
Visit the Half Bake Cake Co. HERE Special thank you to Peter for being part of our dream business series.