So you’re a small business owner producing sustainable and ethical products and want to reach a wider audience? Having a trusted sustainable brand really is so important if you want your company to thrive. If your target audience doesn’t know or even trust your brand, then you may never be able to increase your sales, and this is the last thing that you want when you’re trying to change the world with your ethical and sustainable products. Here are seven ways to promote your sustainable brand…
Marketing Your Sustainable Brand
Get Green Influencers to Display your Product
Inviting influencers to mention your product will open your sustainable brand up to an entirely new audience. Their mentions will really expand your reach and you may even find that it increases the general awareness of your product too. If you sell organic candles for example, then consider sending out your candles to interior influencers. They can then set up interior photography with the candle in their home and share the photos on social media. Things like this are fantastic for publicity and you would be surprised at what a difference it can make to your company overall. If you want another option then you can also offer to sponsor influencers or have them speak for your sustainable brand.
Give out Free Products
Another way for you to really increase the awareness of your sustainable brand would be for you to try and hand out free products, for example if you sell organic tea- you could team up with a cafe and offer customers a free sample. When you do, you can will get customers more interested in what you have to say and you would be surprised at how much it could help you to market your business too. If you want to take things to that next level then think about investing in creating free bundles to hand out to potential business partners, you could wrap them nicely in reusable ribbon at Dynamic Gift and drop off free sample bundles to potential stockists. You could also include a unique discount code as an added incentive.
Branded Recyclable Packaging
Have you ever got an order that arrived in branded packaging? Has there ever been something special about the packaging that made you feel as though it was luxurious? It’s important that your packaging is unique and that it also tells a story. Your branded packaging should always contain your logo and some of the stand-out features of your product too. The best thing about stepping things up with your recyclable packaging is that it shows that you genuinely care about your product and the environment, it also shows that you are willing to try and better your customer experience overall. When possible opt for biodegradable packaging materials.
Do your Research with SEO
Did you know that the majority of customers don’t even look past the first page of search results? You need to remember how powerful SEO is and that it can be an absolute game-changer as well. If competitors are all citing the exact same information then it loses some of its effectiveness, so try and research new strategies, techniques and anything else that might be relevant to your niche. This will help you to increase your brand awareness. If you want to take things to that next level, then you might want to try and track your SEO results where possible or employ and agency to help advise you.
Use Social Media
Instagram is a social media platform that is able to offer a huge amount of capabilities. It’s a great tool if you want to keep up to date with your family and friends and it is also fantastic if you are a sustainable brand that is trying to reach out to other customers. There is also Facebook as well. Facebook can help you to increase brand awareness and it can also help you to create a community as well. It’s possible for you to build and create a huge marketing campaign based on this social media platform alone, and you would be surprised at how beneficial it can be to your company overall. Facebook can help you to speak directly to your customers and it will also help you to grow your company organically.
Step up your Twitter Game
Twitter is another large social media platform that is fantastic if you want to build a high level of brand awareness. When you use Twitter, you can reply to your customers quickly. Some companies have a real reputation on Twitter for using hilarious remarks to respond to customers, so it’s important that you keep that in mind when the time comes for you to really establish your brand’s presence. If you aren’t quite sure how you want your brand to come across then the best way for you to solve this would be for you to take a look at your company overall. Think about it, are you professional? Are you appealing to younger people? Are you trying to reach a defined audience? By answering all of these questions you can then begin to piece together the brand that you would like to be on social media so it’s important to consider all of the angles here.
Paid advertisements are a great way for you to try and get both your name and your website in front of your target audience. It narrows down your audience by interest like “green living” “sustainable living” and it helps you to get your pitch just right as well. Google have announced their AdSense Auto Ads. This shows the publishers the very best place to optimise and create their own advertisements. Auto Ads can be placed on sites that are a great match for your sustainable brand. They give you the chance to reach your target audience.
The Fabulous Times