I’m so excited to share Apartment Number 4 | Interior Design Blog with you! I caught up with blogger, interior design wizard and editor Victoria Jackson to find out what first sparked her love of interior design, discover a few pearls of wisdom and take a look at a typical day in Victoria’s busy life…
What first sparked your passion for interior design?
Although I studied journalism at university and then went on to become the editor of a menswear magazine for close to a decade, interior design is something I’ve had a passion for since the age of 11.
I remember asking my parents if I could decorate my bedroom, and I created a blue and cream design, which looking back on now was quite Scandinavian in design – not that I even knew what that meant in those days!
I sat with the Argos catalogue and picked out all my furniture and my bedding, rug, lights etc and I even asked for my Dad to fit coving around the ceiling. At age 11!
As an Interior Designer, Blogger and Editor how do you structure your everyday? could you run us through a typical day in your life…
A typical day for me is a busy one. I wake up around 6.30 and meditate, visualise and journal for a while before having some breakfast and starting on my emails. Because I have so many different avenues I work on under the Apartment Number 4 umbrella, I find it easier to batch work throughout the week. For example, on Monday’s I only concentrate on creating blog content, Tuesday’s are for scheduling all my social media and Pinterest for the week ahead. Wednesday’s, meanwhile, are for client content work, Thursday’s are for my interior e-design clients, and finally Friday’s are dedicated to my free interiors e-zine I send to subscribers monthly (subscribe here if you’d like free home décor inspiration). So although it seems like a busy week, I get lots done because I’m only concentrating on one task at a time.
Do you have an all-time favourite interior that you have shared on your blog?
I would have to say my own Californian-inspired home office makeover was a success! I live in a rental property so I wanted to show people how you could still create a gorgeous space to live in even if it’s not your forever home and you can’t hang things on the walls or paint. With this makeover I utilised removable wallpaper which is a god send for an interior’s enthusiast like myself.
Could you offer any pearls of advice or wisdom for any aspiring Interior Designers reading?
I think the biggest takeaway I could give you is that, if interior design is something you love to do, you don’t necessarily have to have qualifications in that field to make it work. I have no official training in this industry, but I’ve carved a successful career out of having a passion for what I do and working hard to achieve that.
Hone your own style, don’t emulate other peoples and don’t be afraid to take risks and make that jump.
I’m a firm believer in the universe showing up for what you put out there – if you want a career in interior design perhaps shadow a local designer and create a blog to showcase your projects to the world. It can even be your own home makeovers! Quality photography is also another really good tip to get you noticed, especially if you’ve made over a room at home and want to show it off.
What does this year look like for you? what’s in the pipeline?
I’m really excited about expanding my interior e-design service this year. I wanted to offer people an affordable alternative to traditional interior design, so with this e-design package, I work remotely with clients to create a beautiful home. The package includes a consultation, moodboards, a floor plan, a mock up of the room, styling tips and a digital shopping list to take the stress away from the client. All you need to do is pick up the actual paint brush (or at least pay someone to do that for you, if like me, you can’t face the arm ache). I’ve worked with clients all over the world since I launched the service last May, including the US, Paris, Malta and Norway. You can find out more about this service over on my website.