You will hear continuously how vital SEO is for the success of your website. Wether you’re an entrepreneur, blogger, small business or artist- your website SEO is vital for people to discover your work. The website that hosts all of your content and products needs to be easily found in search engines. If you’re just starting up or you have an existing website, you need to have an understanding of how SEO works. There are so many SEO mistakes to avoid and knowing where to start can be a challenge. Here are a few empowering SEO tips for entrepreneurs…
Every piece of content that you write should have a purpose. By producing original content often, you are letting Google know that your website relevant. Which is great. You need to include the right internal backlinks within your written content- which simply means linking to existing posts or content within your own website. You also need to build up the right backlinks from outside sources, by getting external creditable websites to link to your site. This will result in search engines ranking your content as essential and relevant in specific searches.
You should remember that spammy links will have either no or a negative impact on your sites. You are looking to have high-quality links that will boost your websites credibility.
Empowering SEO Tips
When you are creating content, you should be looking to tick off the following:
- The content will be created for the people searching, not the search engines. Focus on people not just the SEO!
- The content should be a blend of your opinion on things, as well as a range of information.
- Value, value, and more value. You should aim to add value to the reader with all of your content, be that information, guidance or creative writing.
Keyword research is going to be the foundation of everything you do for your sites SEO. Keywords are the words that your audience will be searching for in Google. You need to include these in your content so that your website can be found by search engines. Keep it simple when it comes to keywords. You want to have a few keywords that are a main focus on your website and this will help when ranking your website in search engines. There are tools we have quick access to that will give us everything we need. There are quite a few free tools you can use to analyse the success of your keywords, you can keep track of what’s working and what’s not with:
- Google Keyword Planner
Yes. You will need to keep an eye on your competitors. SEO professionals understand how important it is to keep up with the competition. Some competitor analysis tools will give you all the information you need. You will get access to things like their ranking keywords, positions, SERPs, and more. Once you have your website and your competitors side by side, you can see where you need to make improvements.
There are a number of free SEO tools that will be able to give you more control over your content. (including those listed above) There are limitations, but if you are using multiple tools, then you can cover more bases. One of the most highly recommended free tools is SEMrush. It has a lot of hints and tips and hooks up to your google analytics – so they will keep sending you suggestions you can tackle in the free package.
Measure Your Performance
Most people start and are happy with Google Analytics. You can monitor the effectiveness of your keywords against the traffic you are getting, and refine the strategy as you go. It is great to keep on top of and measure your keyword performance, then you can tweak your content accordingly.
Take a little time to explore the free tools listed above. One of the best Plug Ins for WordPress that I have found is Yoast – it’s easy to install, use and gives you a traffic light indication of how your SEO is doing. So, say if you’re writing a blog post, the Yoast Plug In will indicate ‘red’ if you need to improve your content or ‘green’ if your blog post is search engine friendly.
There is so much more to SEO than just the points listed above, but hopefully a few of these tips can offer a little guidance and help you to improve the SEO of your website. Remember, progress not perfection!