Getting a larger portion of the market can be a great way to get ahead in the business world. To do this it is vital to build brand recognition. It’s very inspiring to see the rise in female entrepreneurs. Female entrepreneurs are building successful brands and in turn getting a larger portion of the market and changing the way business is done. There are some great business groups like the Female Entrepreneur Association that join together to share advice and support other female entrepreneurs.
Here’s a quick look at a few ways you could get a larger portion of the market to start noticing your brand.
Any business that wants to do well needs to solve a problem. You’re not going to win over customers if you simply offer innovative services for the sake of being innovative. You always need to think about the needs of consumers in your target market. You need to deliver products or services that are actually in demand. Of course, this isn’t enough to stand out in a competitive industry; you’re probably selling similar goods to your competitors. How are you going to get a larger portion of the market to start noticing your brand rather than your larger rivals? Well, you have to improve your research approach so that you can get ahead of the competition. That’s how you’ll get consumers to take your business seriously as a woman in a male-dominated business landscape.
Marie Forleo- Forbes.com listed her website on its list of “Top 100 Websites for Entrepreneurs.”
Use the tools at your disposal. Analyse the data you collect on your site; analytics can tell you a lot about your current and potential customers. Make sure you also invite feedback on your website and social media pages to get an understanding of your target demographic. Let people give you constructive criticism; they might let you know both the positive and the negative things about your company. But you should ask what they feel is missing in the industry at large. That’s the best way to conduct research. It’ll help you to find gaps in the marketplace and develop solutions which separate you from your peers. In turn, you’ll get a larger portion of the market to start noticing your brand because you’ll be offering a unique solution. You might also find that being a woman can aid your brand image. Use it to connect with potential clients who are female; it’s empowering in the modern world.
Deliver a service that gets customers talking:
One of the best ways to get a larger portion of the market to start noticing your brand is to deliver a service that gets customers talking. You always need to chase new leads if you want to expand your company, but your existing client base plays a big part in this. Happy customers talk about their experiences, and word-of-mouth marketing is still one of the most effective ways to draw in new clients. People are more likely to pay attention to businesses with great reviews.
Gwyneth Paltrow is the founder of the digital content and e-commerce start up Goop.
Give incentives to customers if you want them to spread the word. You could offer discounts to customers who successfully introduce new customers to your company. Of course, you can’t beat a service that’s simply high-quality if you want to get people talking. As discussed in the previous point, your research should always lead you to better your services and stand out from the crowd. Invest in better solutions for customers. You might want to get a terminal for credit cards if you have a physical store. This will make payment processing much simpler for both the customers and your business. The little details make a big difference when it comes to impressing customers.
Oprah Winfrey transitioned her hit talk show into a media, entertainment and business empire bringing her estimated net worth to $2.7 billion
Look after your team:
We’ve talked about doing research and improving your service to create services which better meet the needs of your customers, but you can also get a larger portion of the market to start noticing your brand if you improve operations behind closed doors. In other words, you need to look after your team if you want to make a better impression on the market. For example, you can’t deliver high-quality customer service to your clients if your employees are apathetic and unmotivated. Make sure you show gratitude to keep your team members positive and driven to succeed. Rewarding your members of staff can give them a reason to work harder. And it’s essential that you don’t let gender become an issue. Ensure that your team respects you as their boss; being a strong leader is integral to keeping your team focused and looking after them in general.