Jardine of London offers timeless luxury leather handbags handmade in England. Designer Mary Jardine created Jardine of London from her love of handbags. Jardine of London bags are incredibly chic, simple, beautiful luxurious quality and most importantly functional and practical. Please welcome Mary Jardine our latest dream business entrepreneur:
Tell us a bit about your business? Jardine of London is a new British luxury handbag brand. We are a luxury handbag brand disrupting the market with timeless designs that, unlike those of our competitors, do not feature excessively ostentatious branding. Our handbags are for women who want a luxury handbag but would prefer something subtle and elegant rather than one of the overly flashy designs that have saturated the market. We are proud to support British manufacturing and all our handbags are made in England. We have so far made bags for Keira Knightley, Naomie Harris, Emma Watson, Rosmaund Pike and Naomi Watts.
What inspired you to start your business? I wanted to be proud of something I had created myself and feel passionate about. I knew that in time I would realize that I would be more disappointed in the things I hadn’t done with my life than the things I had. I wanted a new challenge in my life, my two boys were all grown up and it was time for me to do something for myself.
I am a mother of two and before taking the leap to starting this business my background was in the modeling world of organizing photo-shoots, fashion shows, advertising and marketing. I have always loved handbags – what girl doesn’t?
One of my dreams was to have my own brand luxury handbag business and finally I have realised my dream. My inspiration for the gold star used in my brand name comes from the Jardine Star Brooch which was left to Queen Elizabeth II in 1981 by Lady Jardine. The brooch has eight points and a diamond is placed on a knife-wire between each point.
My inspiration for my first bag came from childhood memories of my leather music case – hence the music bar detail. I always wondered what it would be like tohave something incredibly chic with lovely clean lines incorporating the bar but at the same time be practical. I feel I have achieved it with the Jardine of London ‘City’ Bag.
How do you see your business developing in 5 years time?
I would like to launch into the luxury retail sector – to enable my customers to be able to go and see and feel my bags. I would also like to assemble a strong team of people who can each bring something different to the table of Jardine of London. This will in turn hopefully enable me to drive my brand forward to growth and subsequent success. In 5 years time I can see the business having developed the brand significantly and establishing itself in the Asian, North American and Middle East markets.
As an independent businesswoman what’s the biggest struggle you’ve faced?
The biggest struggle I have faced is trying to find the right people to work with me. The business is not something someone can do on their own – you need people around you who you can trust and believe in the Jardine of London brand. They need to ‘get it’ or there is no point to them working with me.
Any advice for would-be entrepreneurs?
Do your research and more research first, create your own story and brand, make sure your product(s) is really good and works, and above all make sure you have a market place where you will receive the all important sales.
…pearls of wisdom?
- Never be frightened to ask people who know more than you do – it is the only way to learn.
- Be like a sponge and soak up as much information as possible.
- Read inspiring books about your industry, read what is going on in your industry, read, read and read some more!
- Don’t give up the minute it gets difficult, if you are really passionate about what you are doing and you believe in it – there is always a way forward.
- Only surround yourself with positive people – negative people can kill your enthusiasm and spirit.
- That being said – always listen to people who have more experience than yourself – you will definitely learn something.
Special thanks to Mary for sharing her fabulous range and behind-the-scenes inspirations.
Head over the Jardine of London HERE