So you’ve been thinking about starting a blog? you now need to work out a couple of things before getting started. The million dollar question, is blogging for me?
I believe blogging can serve each of us on a very individual basis. You maybe travelling and want to keep in touch and share your adventures with family and friends back home, connect with professional peers, open up discussions on current affairs, share images of your artwork.
As I mentioned in ‘my blogging story’ I started my first blog as a way of remembering things, it now serves me in a very different way, blogging allows me to connect and share with incredible people, explore new places, taste new foods and not to mention helps me to evolve my skills in photography, writing and tech stuff. Before you begin your blog there are 5 key things you should figure out:
1. Firstly figure out why you are thinking of blogging? what is the purpose of starting a blog? do you have a specific reason? Once you have identified your reason for blogging ‘e.g I’m flying out to Peru and want to share my travel photos with the folks back home, to ya know let Mum know i’m still alive!’ you are ready to move on to the next point.2. What should I call my blog?I would strongly suggest choosing a name that is relevant to the content of your site or even better including a key search word in the title (if you want people to find your blog easily using search engines such as Google). Say for example your reason for starting your blog is to share your travel photos from Peru with your darling Mum.
Start to think up ideas for blog names, get creative, ask your friends, family, bounce ideas around, take your time. You could opt for something very simple like:
‘My travels in Peru’– this title uses two key search words ‘Travel & ‘Peru’
or get a little more romantic ‘memoirs from macci piccu’
the tone and style is where you get to be as creative or simplistic as you like. If you are planning on continuing your blog when you travel to other countries you may like to opt for a more general blog name like ‘girl on the road’, ‘i love to travel’ so you’re blog content is not too restricted my your blog name.
3. Adopt a tagline: Don’t worry if you can’t think of a blog name that includes a key word you can always adopt a tagline. Say for example you go with the title ‘Memoirs from macci piccu’ you can use a tagline that includes keywords ‘a blog sharing my travels in Peru’
this tagline includes 3key search words ‘blog’ ‘travel’ ‘peru’
You can use your tagline across Twitter, Instagram, Pinterest etc to create uniformity and be easily recognisable.
4. Can I blog about anything or do I have to stick to one topic?
Your blog should work for you. I have spoken to various bloggers some very successful style bloggers who have complained that they are tired of buying new clothes and photographing themselves, that they have done it for so many years now and built up such a following that they have almost grown stale of their own blog.
My personal approach to blogging, in fact, to most things is, give it a whirl if you don’t enjoy it, don’t do it, adapt, improve, enjoy. I’ve always had a broad spectrum of interests from fashion to travel, food, vintage and everything in-between. I was once described as a ‘kitchen sink blogger’ which seemed to make sense, I prefer the term ‘Lifestyle’ sounds slightly more fabulous! I blog about everyday things that are simply fabulous. I try to stick to my blog calendar (more on this later) so I cover an even spread of topics which works for me.
I would say start off with your basic intentions as I started out blogging mostly about fashion, then progressed to Lifestyle once I bought my digital SLR and couldn’t stop photographing fabulous things!
5. Can I make money from blogging? If you’re passionate about blogging and you have decent writing skills, blogging definitely can earn you money. So the short answer is, yes, it is possible to make a money from blogging. The internet is full of ‘billion dollar blogging success’ stories but the hard truth is most of the millions of bloggers today don’t make enough to support themselves just with their blogs. It is possible to earn money from advertising, sponsored posts, affiliate schemes but as with any small independent business it takes hard work, dedication and your audience needs to grow organically.
So to recap:
1. What is the purpose of your blog?
2. Choose a blog name: Preferably including key search words relevant to the content of your blog
3. Adopt a tagline- you can use your tagline across Twitter, Instagram, Pinterest etc to create uniformity and be easily recognisable
4. Decide roughly what subjects you want to blog about
5. Can I ditch the day job and blog instead?- Eventually! if you work your butt off! Start small and grow organically.