Small and local businesses have been hit the hardest by the pandemic. Especially those that have not yet joined the digital world. In this unusual climate, customer service practices and strategies need to be adapted. Reaching out to your local community could be the way to ride this choppy economic wave. At the same time, customer care and community-building are essential aspects of any successful business. Here’s how to reconnect with your local community during these times.
Green Tips For Growing Your Community:
Leverage Virtual Services
If you are a small business, the chances are that you are still running on limited funds. Hiring a receptionist or a PA might still be behind what you can afford. However, these professionals are crucial if you are trying to elevate your business and improve its image in the community. In this case, leveraging Virtual Services is an excellent way to find a service that fits with your needs, preferences, and budget. So you can be sure that the first point of contact for your customers is a professional Customer Relationship Manager.
Use Social Media to Your Advantage
Of course, social media have their pros and cons, but, when used well, they are a fundamental aspect of most green marketing campaigns. They can help your audience discover your brand in a way that is ethical, personalised, and paperless. Additionally, social media platforms such as Instagram give a chance to your customers to keep up with the work that goes on behind the scenes, understanding the personality behind the brand.
One of the added benefits to using this platform is that you can leverage a direct communication channel with your audience. Indeed, you can build relationships of trust through direct messages and comments. Even if social media has never really been your thing, this is an excellent time to test its potential!
Email Marketing Can Help You Check In With Your Audience
Email marketing is another eco-friendly marketing strategy that allows you to get in contact with your audience, in a way that is completely ethical and paperless. Ensure you are crafting your daily, weekly, or monthly newsletter so that it is personalized and delivering high-quality content.
Email marketing can also be extremely useful if you wish to let your audience know about new promotions, discounts, initiatives, or opening times. Basically, you can use this channel to keep in touch with all members of your community and already have a solid customer base to count on when you plan to launch a new product!
Support Your Local Community
Being involved in the local community and initiatives can go a long way for all local businesses. You can support your local community by hosting events and initiatives, volunteering, or organising charitable sales. In brief, you can pick a cause that is close to your values and dedicate some effort to making a positive impact. This is also a crucial aspect to consider for businesses that wish to become even more sustainable and green.
Ultimately, community engagement is also a way to speak to your audience and understand what their needs and wants are – and gain their trust! Hopefully these green tips will allow you to grow your community and connect with new customers during this strange time.