Eco-Conscious Jewellery brand Nothing New by Ruthie Ru is a relative newcomer to the UK jewellery and home decor scene. Launched in 2017, Nothing New is a fashion and home décor brand with a difference. Founded by Ruthie Ru in the rural setting of Market Harborough, every item made is created using recycled vinyl which otherwise would have been sent to landfill. Using old and scratched records as the base material every item is lovingly and skilfully crafted to become a one-of-a-kind statement piece. From earrings and necklaces through to bracelets and bunting, Ruthie’s are perfect for today’s fashion and eco-conscious consumer.
Making Eco-Conscious Jewellery
Having originally trained and worked as a Stage Manager in London’s West End, being well versed in creating and building everything from scenery to props for award winning shows, Ruthie’s hand turned naturally to making eco-conscious jewellery for friends and family before launching her own business.
Speaking further, Ruthie said, “I’ve always had a passion for recycling and upcycling. Each year millions of tonnes of ‘fast fashion’ including items of jewellery, are sent to landfill as they’re broken, parts are lost or people’s tastes change. With the current trend for plastic and resin pieces we urge consumers to think twice about where they’re buying from and what processes have been employed to make that item. Instead, look for a small, artisan makers. Choose recycled or upcycled pieces and ask questions where possible.”

The Prize
We’re giving you the chance to win the Trigon Collection from Eco-Conscious Jewellery brand Nothing New by Ruthie Ru! The Trigon Collection gives you the unusual twist of having something made from vinyl records whilst also adding extra elegance to your outfit. Made of long triangles this necklace works perfectly with a plunging neckline. Trigon, offers you eye-catching sophisticated elegance, with echoes of 1930s glamour, whilst keeping up-cycling and sustainability at heart.
If you can’t wait to win, you can use the discount code: BUNTING2020 to get 20% of all orders!
Enter To Win!
- To be in with a chance of winning you need to be following @nothingnewbyruthieru on Instagram and complete the form below…
For further details on Nothing New by Ruthie Ru including the latest collections visit Ruthie’s website HERE.
Good luck and as ever, stay fabulous!
T+C’s: UK ONLY. NOW CLOSED