Incredible Edible aims to increase the amount of local food grown and eaten in urban areas and began as a humble idea around visionary Pam Warhurst’s kitchen table. Incredible Edible is a campaign born in Todmorden in the North of England and has spread as far and wide as Japan, New Zealand and America. I’m a firm believer that society has become too far removed from what we put on our plates, what we eat impacts everything from our quality of thoughts, attention span, physical health and energy levels. Children and adults are not taught enough about the benefits and impacts of essential food groups and the pre-packed, preservative fuelled eating culture we are living in is a huge part of the western world’s expanding waist line and in turn increase in critical health conditions.
I was moved by Pam’s plight and decided to visit Todmorden to see how the Incredible Edible project has managed to impact the community. You can hear the full Incredible Edible story by watching the video below.
Todmorden: Situated in Yorkshire ‘God’s Own County’ Todmorden forms part of the Upper Calder Valley and has a total population of 14,941. Located just 17 miles from Manchester it’s a short train ride from the city. The earliest written record of Todmorden is in the Domesday Book dating back to 1086! During the industrial revolution the area became a thriving source of cotton, farming and woollen textiles paying success to it’s close proximity to the city of Manchester. Skip to present day Todmorden and you’ll find most of the textiles mills have gone, the small market town attracts many visitors wanting to explore the picture perfect countryside, enjoy the varied wildlife, sail down the canal and thanks to Pam the town now greets plenty of food tourists(!) We stopped into the local co-operative and vegetarian eatery The Bear Cafe to sample some of the local ingredients
Incredible Edible: The entire town has been transformed by the Incredible Edible campaign, local flower beds have been fully utilised by vegatables being planted by volunteers, farmers have been involved by connecting with local shops and markets seeing a rise in sales, every school in the town is now involved in growing food as food-based learning has been promoted for the community as a whole.
Bear Cafe: The Bear Health food and co-operative Cafe has fully embraced the push for promoting local produce selling everything from pickles, jams, soaps and fresh ingredients. The Cafe is set above the shop on the 1st floor in a large spacious airy room with a friendly atmosphere and panoramic views of Todmorden. The Bear cafe cooks up delicious dishes with Todmorden grown seasonal produce. Approximately 80% of the menus ingredients are sourced from within 30 miles, including organic milk from Cragg Vale, fresh organic bread daily from Saker, free-range eggs from Cluckers hens, cheeses from Pextenement Cheese Company and fresh produce when in season from the Bears own growing scheme in Eastwood, Todmorden.
The Incredible Edible project proves that small actions can have an awesome impact not just on the local community but on the world.
Could your local area replicate the Incredible Edible scheme? Visit the Incredible Edible website for more info.
The Fabulous Times