The North-West’s most prestigious wedding show will return for it’s fourteenth year in February, showcasing 150 bridal vendors from vintage boutiques to florists, photographers to cake-makers. This luxury event is held within a beautiful marquee set in the picturesque grounds of Tatton Park, Knutsford, amongst those vintage wedding vendors will be Gemma Redmond Vintage showcasing some of her fabulous vintage costume jewellery. I caught up with Gemma to get a little behind the scenes sparkly inspiration:
Q. Tell us a bit about your business
Gemma Redmond Vintage is an online vintage costume jewellery boutique. I sell genuine vintage pieces to suit all budgets, tastes and occasions. Available are signed and collectable items, by the likes of Miriam Haskell and Christian Dior, and unsigned pieces chosen for their exceptional designs.
Q. What inspired you to start your business?
I launched Gemma Redmond Vintage in December 2014. To establish my business, I left my job as a primary school teacher in July 2014 . From a young age, I’d dreamed of working in fashion and I decided life was too short not to pursue my passion after becoming widowed in 2011.
Having collected and learned about vintage costume jewellery as a hobby for many years, I was inspired to ‘fill a gap’ in the vintage market by becoming an online retailer who described the jewellery and its history in detail. It seemed that no one else was celebrating the fact that vintage jewellery has a story and can tell us so much about the past. I try to illustrate the originality of each piece by photographing it thoroughly and I also aim to make it applicable to a modern audience, so I provide suggestions as to what looks the jewellery can be worn with. I want shopping with Gemma Redmond Vintage to be a really pleasurable experience for my customers so I put a lot of effort into presenting everything in a stylish way. I think this is reflected in my chic packaging, the look of my website and the presentation of my stand at exhibitions.
Q. How do you see your business developing in 5 years time?
I would like my business to develop in a number of ways. It would be great to expand into men’s vintage jewellery, such as cuff links and tie slides. Also, I would like my pieces to feature regularly in fashion magazine editorials. It would be excellent to provide pieces for TV and film. Furthermore, it would be lovely to see some Gemma Redmond Vintage concessions in boutiques and department stores.
Q. Can you offer any would-be entrepreneur readers any pearls of wisdom?
I think it is really important to create an appropriate brand identity for your business and make sure that the brand image is consistent across all aspects of the business. For example, I think you should represent your company in the same way on Social Media as you would in your advertising and on your website.
Thank you Gemma for adding a bit of sparkle to a rainy Sunday!