The Fashion & textile museum opened an exhibition last week of the famous Horrockses clothing label (well nice). Horrockses was a household name during the 40’s & 50’s, the first collection of Horrockses ready-to-wear was available in April 1947. Here’s a look at Horrockses at The Fashion & Textile Museum…
Publicity emphasised the glamour of cotton and various film stars were employed to advertise the frocks. The fabrics were treated with a special finish, which gave the cotton a crisp feel and lovely sheen. Styles and prints were produced in limited amounts to maintain an air of exclusivity, ideal.
The History of Horrockses
Many of the prints were designed by famous artists, including Alastair Morton , Graham Sutherland and Eduardo Paolizzi. Horrockses dresses were made up at Ivy Mill in Manchester! where Kurt Lowit transfered the paper designs onto fabric. With the likes of Prada A/W ’10 collection and (amazing) T.V series’ such as Madmen it is almost impossible to ignore the return of such a classic silhouette (I LOVE IT).
Horrockses were famous for the full skirt dress, they were pretty highly priced by 1940’s and 50’s standards, but many gals saved their hard earned reddies to be able to buy one of their dresses, apparently they were the popular choice for honeymoons (understandable). In 1964 the brand was sold to Steinberg and Sons, after the director, James Cleveland Belle, and many of his colleagues left the company. Though the label continued until 1983, it never again had the popularity it enjoyed during the 1950’s.