Being a freelancer has plenty of pros and cons. It’s a somewhat risky career move as you’re not guaranteed to always have work, but the potential is limitless. Often, the hardest part is finding work consistently. One way you can increase your chances of getting clients is by appearing more professionally to them. A client is more likely to choose a freelance person that’s clearly a pro and knows what they’re doing. That takes us to today’s article; how to freelance like a pro…
Refine Your Online Presence
Having a website is critical for your professional image. You have to think of yourself as a business. Therefore, you need a business website where people can find you. It’s a smart way to gain more online exposure, as well. But, for the purpose of today’s article, we’re more concerned with how professional it makes you seem. A freelancer with a website will get more clients than one without one. It’s as simple as that. If a client had to choose between you, they’d pick the one with a website because websites showcase your work and help the client to see what you can do at a glance. They can see what your services are, learn more about you, and get more of a feel for what you offer. Without a website, it’s a bit of a guessing game.
If your freelance role means working digitally, then you need to create professional looking invoices. Add your logo, your website address and contact details clearly, always add a thank you note when submitting your invoice. A lot of freelancers don’t operate online. Think about all the service-based jobs like hairdressing, accounting, etc. Here, you’ll travel to meet clients and provide a service in person. You can upgrade your image by accepting card payments in-person. All you need is a credit card payment app, and you’re good to go. Clients will be amazed that you offer card payments as they’re not used to self-employed businesses doing this!
Share Your Work On Social Media
Lots of freelancers use their personal accounts for business use, and it can often be a struggle for potential clients to scroll through to see your work clearly. So, open business accounts and use them for marketing yourself professionally. Then, make your personal accounts private so you have a separate place to connect with friends and family. Keeping your two accounts separate is vital if you want to build a credible business image. Will someone want to hire someone who tweets about going to the shop? Of course not, they want someone professional who tweets about industry related subjects.
Adopting these simple things will help you along your way to freelancing like pro. Now, you will be in a much more commanding position when trying to find clients. People will view you in a different light, when you seem authentic and credible. This builds more trust between you and potential customers, boosting the likelihood that they will pay for your service.
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