Building your sustainable brand to sell green products or offer environmentally friendly services can be an extremely rewarding endeavour, but only if you manage to attract sufficient attention to your project to ensure you can generate a profit that covers your costs. It takes considerable time and energy to spread the word about your sustainable brand when you’re a new kid on the block, especially if you choose to enter into an industry that’s already rife with competition.
However, there are a few brilliant ideas in which you can channel your efforts to ensure your sustainable brand and it’s message can spread far and wide, and it doesn’t have to be as tricky as you might expect to get started today. So, if you’re interested in finding out more about how you and your team can begin marketing and advertising your new business to the masses, then simply read on to uncover some of the most effective steps that you can follow now to see real results in no time at all
Establish A Brand Name, Logo & Slogan
Before you even think about attempting to market and advertise your new products and services to the world, you need to establish a recognisable brand name, an attractive logo and a catchy slogan. Each of these things are equal in importance, but it’s best to begin with your sustainable brand name as this will represent your efforts, and it can take a long time to decide on the right words or phrasing.
When it comes to creating an amazing logo, your first priority should be its ability to catch your eye. Your logo should echo the brand ethos, say your brand is fun and modern, then your logo would represent this be it through your font choice or the colour palette you decide to use. Whenever you get around to product tag printing, you can use your new logo as a key feature of the design and presentation to make sure that your logo can travel far and wide.
A slogan should be your final priority, as it’s important that you can spend some time creating a catchy tag that can be used on advertising materials and more. Your slogan should be short and to-the-point, not wasting any extra letters to say a single word more than what needs to be said.
Some of the most important platforms that you must utilise if you wish to spread the word about your brand are social media networks. In the grand scheme of things social media is still a fairly modern invention, but its increased in popularity dramatically over the last decade to ensure that billions of users operate on such sites for hours on end each day. Failing to cash in on such an opportunity could hold you back from achieving your goals, as nearly all successful businesses in the modern day base a large percentage of their advertising campaigns on social media.
Creating your own effective social media campaign doesn’t have to be so tricky, focus your energy on creating value and creating a community by asking questions, that’s a great place to start. Social media also encourages the use of ‘hashtags’ that can tag your posts to allow them to appear on certain pages and feeds, such as using the hashtag ‘#fashion’ when selling clothing to help you find potential customers. Mastering the art of social media marketing can benefit your new sustainable brand like nothing else can.
Take It To The Streets
Making the decision to take your new brand to the streets to perform some physical marketing may not be something that you originally considered, but it’s actually a surprisingly effective pathway to explore. Far too many people are under the false impression that only web based methods can attract sufficient attention to your business, when this could not be further from the truth! Utilizing more traditional methods such as billboards and leafleting can drum up masses of attention for your business in record time, as word of mouth travels fast. These classic methods have been used by big businesses for many decades before social media any similar options arrived on the scene, and they can still do their job in attracting new customers to your brand no matter what it is that you sell. Options such as billboards are far more effective for brands who actively seek out local customers that live nearby, as they are the ones who will see your signs regularly if you choose a high traffic spot such as a main road to place your billboard.
Spreading the word about your new sustainable brand has never been so simple when you can take the time to make the most of some of the amazing tips and ideas that have been carefully detailed above. There’s no time like the present to let the world know about your products and services, so what are you waiting for?
Photography by Thom Bradley