My friends are always telling me how cool my parents are. I try to hang out with them whenever I can. We do all kinds of stuff like go to gigs, eat nice food, watch films, listen to music, talk about clothes it would seem we share quite a few of the same interests. I started to thinking about all the older people I know and reckon they’re infinitely cooler than I am (or is that just my age speaking?)
I think something special happens as you get older, it seems you become a little less concerned about what other people think and gain in self confidence. With sites like Advanced Style (Ari Seth Cohen’s Blog dedicated to photographing cool old people in Manhattan) it would seem we have a lot to learn from old folk in both attitude and style. I thought I’d delve into the ‘Grey Market’ and see what’s happenin’….
With improved healthcare, better nutrition, higher living standards life expectancy has increased. The Global population of over 65’s has risen from 5.9% in 1980 to 8.0% in Jan 2011 (Euromonitor, Sept 11) According to Shigeo Morioka of the International Longevity Centre Global Alliance, if the birth rate in Japan remains as it is now, by 2050, people over 60 will make up over 30 % of the population. Which means a whole load of old geezers. Over 65’s often have a relativly large disposable income (especially in developed countries) which I’m certain means more brands will be directing their product focus more to over 65’s than ever before. (Good news eh Dad?)
Now some of the younger readers will be imaging a population of beige wearing, coach trip dawdling old giffers, however….lengthened life expectancy has seen an increased desire for the aging population to continue interests and lifestyles previously associated with younger generations. There’s a whole bunch of blogs written by old people. (I keep trying to get my Mum to start one!) such as V.O.G Very Old Grandmother, the OGs, (Original Grandparents) and Retire in Style have a huge cult following of young and old readers.
I know I’ve mentioned before but one of my all time style icons is Fashion & Textiles Designer Iris Apfel who at the age of 90 launched her own range of jewelry for the Home Style Network in America. She’s a babe.
The future is all about the ageless attitude, hangin’ out with the old folks, embracing difference and learning a thing or two along the way.